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What is SEO?

SEO (search engine optimization) methods are for the most part broken down into two broad categories. The first group is "on the page" SEO and the second category is "off the page" SEO. Some people argue back and forth about what is in each group, but off the page SEO primarily consists of link building. A linking campaign takes time, but once established, is beneficial for the global community finding you on the internet. "On the page" SEO consists of writing a keyword rich page and structuring the data such that it makes sense to a search engine. Just by eliminating many of the common mistakes, structuring your documents properly, and building a linking campaign, can over time help you outrank many of your competitors.

On the Page Optimization:

• The first thing we need to do is select a proper page Title for your website.
• Next we'll need to add 1 <h1> header tag and place our most important keyword there.
• You should place your 2nd most important keyword in the <h2> header tag.
• Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the keywords
• Properly included <alt> image tags
• then there is organizing the page/pages in a way to force the search engines to read the keywords first.

 

Off the page Optimization:

So, what is offpage optimization anyway? Offpage optimization basically consists of all of the offpage ranking factors like: